About GPAW


What is GPAW?

Guinea pigs make great family pets and with the right care and attention, you can have a long and happy life together. However, there is a common misconception that these small animals are easy to look after. Although small in size, their needs are not, and guinea pigs require just as much care and attention as you would give to your cat or dog.

That’s why in 2021, we launched the very first Guinea Pig Awareness Week, or GPAW, a week dedicated to guinea pigs. We explored each of their welfare needs, providing lots of great advice, handy tips and tricks and a safe space for guinea pig owners, past, present and future, to learn more about these great pets.

We’ll be back in 2022, so stay tuned!

GPAW is endorsed by the British Veterinary Association and British Small Animal Veterinary Association and our charity partners will be helping us along the way. For this jam-packed week of activities, we have partnered with four animal welfare charities: Blue Cross, PDSA, RSPCA, and Wood Green

YouTube video

Meet Berry and Bramble

Hi there, we’re Berry and Bramble, the Excel guinea pigs! We’re going to be popping up throughout GPAW, helping to give you an insight into the welfare needs of piggies just like us.

To stay up to date with all things GPAW, we’d recommend downloading your packs and liking our Facebook page.


About Burgess Excel

Burgess Pet Care is a British family company, based in the heart of North Yorkshire. Our strong family values and traditions are core to the Burgess story. Starting as flour millers in the 17th century, our business has evolved, moving into animal feeds in the 1960s. Since then we have been dedicated to improving the health and welfare of animals through research and education.

In 1998 we launched Burgess Excel, our small animal brand. Fast forward two years, and with the millennia also came Burgess Excel Guinea Pig Nuggets. Since then Burgess Excel has grown, providing high quality extruded nuggets, feeding hay and treats for small animals across the world.

Today our head office remains in North Yorkshire and our history of innovation continues. Our in-house vet, Dr Suzanne Moyes, uses her nutritional expertise to help enable us to develop the highest quality food for your small animals. Discover more about the Burgess story over on our website.